LAYOUTS

KKR Evite.jpg
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Revised updated Viibryd logo panel_PRC_0
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CCF_Takeda_WHD2019 Digital Panel.jpg
 

LOGOS

Light the Way_LOGO
WFH Olympic Logo
FEIBA Insight
CCF SHIRE KOL Dinner LOGO
PowerForward LOGO
Yard Barber T-Shirt Designs
GOTHAM VISUAL_LOGO
CCF RTB LOGO
Natrelle TRANSFORM logo
 

MARKETING MATERIALS

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GC_Art Galleries_Industry Sheet_092017.j
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Education_Industry Sheet_011619.jpg
GC_Javits Center_Industry Sheet_082317.j
GC_Javits Center_Industry Sheet_082317.j
GOTHAM_Medical Marketing_IndustrySheet_1
GOTHAM_Medical Marketing_IndustrySheet_1
The Knick.jpg
The Knick.jpg
Gotham Color_WSJ Proposal_032119-1.jpg
Gotham Color_WSJ Proposal_032119-1.jpg
 

PRESENTATIONS

 
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CCF_VIFOR_GHC_TitleSlide_102317_FRANKFUR
Goodman.jpg
Grove_Annual LP.jpg
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MEETING MATERIALS

Allergan Academy Natrelle Meeting

Allergan Academy Natrelle Meeting

Power Forward / Berlin, Germany

Power Forward / Berlin, Germany

WFH Olympiad Meeting

WFH Olympiad Meeting

SERI Surgical Scaffold Materials

SERI Surgical Scaffold Materials

Allergan Academy Materials

Allergan Academy Materials

PROTHENA ROME Materials

PROTHENA ROME Materials

KYBELLA Materials

KYBELLA Materials

 
PROJECT MANAGEMENT

City of New York: Wayfinding Project

The situation: The City of New York FISA Payroll occupies 6,000 square feet on two floors. Both floors occupy a sprawling, labyrinthian space that is color-coded to designate each of the clustered departments – 5 colors on the 3rd floor, and 4 colors on the 4th floor. The colors were applied to columns, section directional signage, nameplates, and wayfinding signs. Their existing wayfinding signage was printed on paper, much of it aging, torn, and inconsistent. Due to inefficient placement, there was an abundance of redundant paper signage.

 

The task: Develop new, branded signage that supported the client’s existing color scheme, while upgrading the aesthetic appearance and streamlining its deployment.

 

Action: We strategized our initial site survey using the client’s floor plan to assign an alphanumeric grid to every section, and took photographs throughout the facility with the corresponding letter and number code in each photo. I determined which areas had an abundance of signs, took measurements of column heights, and made note of all degraded and/or inconsistent door and wall signage. I prepared design and material options for the client to select, and presented all design, production, project management and installation cost estimates for approval. An additional challenge for the project was to learn and incorporate all of the federal Americans with Disabilities Act (ADA) standards for signage with braille.

 

Result: We delivered a complete design solution that eliminated extraneous signage, and replaced it with brand-consistent and durable Sintra signage, deployed in a more efficient scheme which improved wayfinding for employees and visitors.